About this item EFFECTIVE CLEANSING Proraso gentle facial and beard cleansing is designed for men who value a well-groomed and soft beard Removes impurities: with the cleaning gel, dirt, deposits and unpleasant odours are easily washed away; the beard hair is revitalised GENTLY FOAMING FORMULA Free from parabens, silicones, mineral oil, SLS or artificial dyes, gently cleanses beard care and smooths beard Woody fragrance: with exotic wood and a spicy kick, the Proraso Beard Shampoo leaves a pleasant, warm fragrance with hints of vanilla, cedar and cumin Made in Italy: Proraso has been the first choice of barbers for beard and facial cleansing since 1948; the shaving and beard products are dermatologically tested